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Blog post 1
Tools I use in my workflow
Marketing Tools That Changed How I Work
When I started studying marketing, I didn’t realize how important tools were in shaping my ability to be creative and enhancing my critical thinking. Marketers in 2025 are looking for ways to improve efficiency, organize workflows, and ensure campaigns run smoothly. In today’s world of AI, the marketing landscape is constantly evolving, so staying ahead means selecting the right tools that simplify and enhance your processes. From automation to collaboration, the right tools can transform your marketing team’s efforts. In this blog post, I will be covering 5 tools that are shaping marketing efforts.
Tools Comparison Table:
| Tools | Category | Best Feature | What I use it for |
| Google Ads | Paid Advertising (SEM) | Target audience according to your product. | Set up ad campaign, optimize, and keyword research |
| Canva | Design | Pre-made templates. | Social media graphics, flyers and presentation |
| Google Analytics | Data & Analytics | Audience behavior tracking. | Measuring blog traffic and portfolio reach. |
| SEMrush | SEO and content marketing | Competitive analysis and keyword research. | To improve organic reach |
| Shopify | E-commerce | Easy-to-use online store builder. | Creating and managing brand stores |
Google Ads – The King of Paid ads
Google Ads changed the marketing efforts when it was first launched. I suggest using Google ads for all of my clients, as it is still considered the platform for target-based search traffic. The platform is among the greatest marketing tools available because of its flexibility in budgeting and capacity to target particular consumers based on locations and preferences. The outcomes of paid ads speak for themselves.
Canva – The Platform to Create Magic
Canva was already widely used by social media managers and content creators but has become even more useful since it launched Magic Studio. For startups that are unable to pay for in-house designers, templates proved to be a cheaper substitute available. For all my graphics creation, I now use Canva Magic Studio. Canva Magic Studio is ideal for projects with a short turnaround time and internal templates that are simple for others to utilize.
Google Analytics – Innovative Analytics Platform
Google Analytics has been the go-to place for website performance tracking since its launch in 2005. Although it was once unbeatable, the new GA4 interface is more complicated than necessary, and I have been using it since day one. GA4 is less accessible to regular marketers because it necessitates a certain level of technical skill, such as that of a data analyst or programmer. I believe Google Analytics will continue to be a leader, but some users find it difficult to provide Google with information on their websites.
SEMrush – The Mother of SEO
SEMRush has been a major player when it comes to SEO and content marketing. I’ve used it on multiple occasions to optimize my clients’ online visibility. It’s one of the best tools out there for competitive analysis, keyword research, and keeping up with the constantly changing trends in SEO. Especially for startups and small businesses trying to improve their organic reach, SEMRush is phenomenal.
Shopify – E-commerce Hero
I’ve been using Shopify a little more these days for my internship. I am working on managing my supervisor’s Shopify website. I usually use to manage orders, inventory count, website optimization, and order tracking. Shopify is quite easy to navigate, and its customer service is easy to reach. Since the past few months I have learned a lot about how a small business e-commerce works because of shopify
References –
https://www.marketingeye.com/blog/marketing/top-30-marketing-tools-to-boost-your-team-s-productivity-in-2025.html
https://rickramos.com/the-top-10-tools-that-changed-marketing-in-the-last-20-years/
https://www.forbes.com/sites/bernardmarr/2025/04/08/15-game-changing-ai-tools-for-social-media-and-content-creation/