Assignment Notes

Purpose and Goals

This portfolio website will be a creative addition to my resume, giving recruiters and employers a better understanding of my abilities in data-driven marketing, campaign optimization, and content creation. Its main objective is to highlight my marketing efforts and accomplishments, as well as my credentials as a Digital Marketer.

My main goals for this site are:

• To effectively demonstrate my excellence in core digital marketing areas such as Google Ads (SEM), SEO, Google Analytics, Social Media Management, and Content Creation using tools like the Adobe Creative Suite, Canva, etc.
• To provide examples and details of my experience managing SEM campaigns from my work experience at Reach Local and executing multiple roles as a marketing coordinator as seen in my role at Seray Apparel Ltd.
• Recruiters, hiring managers, and marketing directors in businesses and agencies seeking candidates with practical digital marketing experience are the target audience. 
• To establish a strong, professional online presence that reflects my creative approach combined with a focus on performance and audience engagement.

Description: This website is my online portfolio. It includes sections detailing my resume, specific marketing projects and campaign experiences, a comprehensive list of my skills (including Google certifications and Adobe Suite proficiency), and clear contact information. The site itself is designed to be user-friendly and to help recruiters help me.

Portfolio Integration: This website project is a piece of my professional portfolio. Beyond hosting details of my resume and past work, the website itself serves as a demonstration of my ability to structure content, consider user experience, and build a professional online presence – all critical skills for a Digital Marketer. It offers a centralized, accessible platform for potential employers to evaluate my qualifications and view practical examples of my work. I also plan to include this website as an important element of my portfolio, tying it to my resume and LinkedIn page. 

Website Subject: Digital Marketing Portfolio
Web Hosting Provider: WordPress (Bluehost)

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